Yesterday (March 14) was the 102nd anniversary of OREO's first trademark. The product name was first used back on March 6th of 1912, and it's been around ever since, a burr in Hydrox's saddle but a joy in everyone else's hearts.
Sure, I'm waxing rhapsodic over these sandwich cookies with waxy creme filling, but come on. There's something for everyone. Chocolate, frosting, crunch, sweet, guilt, indulgence, and now: collectibility. Yes, in the last few years, OREO has followed (some might say "led") the trend of variant flavors, seasonal flavors, weird-ass limited edition flavors. I've become something of a connoisseur.
This is but a fraction of the oddball greatness that is OREO's rarity machine. In the United States alone, we're looking at original, plus Double Stuf, Golden Double Stuf, Mega Stuf, Cool Mint (or just Mint), Chocolate, Reduced Fat, Organic, Golden, Golden Chocolate (or Uh-Oh), Triple Double, Triple Double Chocolate Mint, Double Stuf Heads or Tails, Football, Strawberry Milkshake, Creamsicle, Golden Rainbow Shure, Bert! Ice Cream, DQ Blizzard Crème, Double Delight Coffee and Crème, Double Delight Peanut Butter and Chocolate, Peanut Butter, Berry Burst Ice Cream, Banana Split, Halloween, Winter, Spring, Dulce de Leche, Crema de Fresa, Birthday Cake, Golden Birthday Cake, Candy Corn, Lemon Twist (now just Lemon), Gingerbread, Golden Triple Double Neapolitan, Watermelon, Peppermint, Candy Cane, Cookie Dough, and Marshmallow Crispy. And those are just the un-chocolate-dipped crunchy ones. Cakesters need not apply.
This, of course, begs the question: what's next? I hope Gingerbread comes back some time, because that's one from this modern expansion era that I missed out on. Creamsicle too. But what about new flavors? I speculated back in November that Pumpkin Spice seems like both an obvious miss and an obvious next flavor. And the flavors at work in the new Marshmallow Crispy would be the perfect way to transition to a S'mores flavor for fall as well. (I might have S'mores on the brain, though.)
I'm a collector, a completist, so this is (perhaps woefully) right up my alley. If you can be marketed to like I can, sound off in the comments on what you think OREO's next flavor will -- or should -- be. And again, happy birthday, OREO. Keep 'em coming, this is too much fun.