It's either one or the other

It was November of 2009--remember it? The world was destroyed by the CERN Large Hadron Collider? Yeah, good times.

Anyway, I was in a discussion about the merits, or more specifically the demerits, of Miracle Whip and the lack of any mayo products at Nick's Restaurant in Madison. In that conversation, I posted the following comment:

Miracle Whip has a cozy place in my heart by virtue of leftover turkey sandwiches post-Thanksgiving at home. But at a restaurant? I'd expect either irony or mayo.


I'm not going to lie; I dug that closing phrase from the moment it left my fingertips. And with a blog in need of a little image refinement, it had the right mix of topicality and quirk that I wanted for a new blog title.


It doesn't hurt that the terms "irony" and "mayo" have been conjoined in the blog media lately, with the recent Miracle Whip ad campaign "Don't be so mayo." There have been some pretty humorous critiques of this fairly absurd campaign at Combat! and Slate.

My use of the phrase was to distinguish between old-school diners that serve mayo and eggs and mediocre coffee and new-school facsimiles that serve pork belly mac and cheese and deconstructed eggs Benedict. If a restaurant can't decide whether to be ironic or serve real mayo, then they're deserving of a little scorn.

Of course, irony and mayo aren't mutually exclusive. But the absence of both mayo and irony? That's indefensible.

Pull up a stool. Welcome to Irony or Mayo.